Module 16
Course Summary Review
Are you ready to begin a career in travel and tourism?
Answer the following questions are completely and accurately as you can. Some of the answers are in your text. Some of the answers can be found on the course website. Also, feel free to navigate the internet as you search for the right answers. Good luck! Yes, it is OPEN BOOK!
1. Market segmentation is the process of identifying clusters of individuals who have similar needs and can form a target market. List and describe several ways to segment markets.
2. What is a “vocation vacation”? http://www.vocationvacations.com
3. Explain the difference between a feature and a benefit.
4. Name the seven continents.
5. Name the four major oceans.
6.
In what hemisphere is
7. What is a consolidator? How does a consolidator help a travel agent?
8. What is the difference between a overbooked and oversold? What is the difference between a connection and a stop-over?
9. What is a consortium? How does it work?
10. Where should you send your clients to get a passport application?
11. What are the three forms of information about countries around the world that the State Department provides?
12. Many foreign countries levy a value added tax on purchases. How would you describe this tax to your clients?
13. For how many years is an adult passport valid? A child’s passport?
14. What is a Eurailpass? In how many countries is it accepted?
15. Describe five benefits of a rental car.
16. Who issues international driver’s permits and what is required to obtain one?
17. What is the difference between adjoining and connecting rooms in a hotel?
18. List five items that affect the price of a hotel room.
19. List three major hotel reference guides and explain the kinds of information in each.
20. List four benefits of cruising.
21. List four factors that determine the price of a cruise.
22. What is a repositioning cruise?
23. List at least one major trend affecting the cruise line industry. Hint….you can go online and do a little research for this one!
24. What are some special benefits to clients of escorted tours?
25. List five standard components of a tour package.
26. What is an FIT and why is this considered to be an expertise worth paying for?
27. List three ways a travel agent can maximize profits in addition to selling travel products. What else can an agent sell?
28. Explain the advantage of using an open-ended question.
29. When selling to clients with disabilities, what five things should travel counselors be sure to do?
30. How would you define eco-tourism?
31. What are the four basic types of specialized insurance for travel? What are the overall benefits for clients who purchase travel insurance?
32. Why is marketing so important?
33. Name three intangible items that travel agents sell.
34. Describe five consumer complaints often heard about telephone calls
35. What are three ways in which the internet can help travel counselors?
36. What are the four most widely used airline CRSs?
37. What are the five mandatory elements of a PNR?
38. Why would an agency prefer to accept a credit card instead of a check?
39. What are four sources of income for a travel agency?
40. Why have some agencies decided to stop processing airline tickets?
41. Who is IATAN? What is a TSI designation and how does it work?
42. What is a travel agency fee? How does it work?
43. Why is a resume so important?
44. Should you pay money for a position in the travel industry? Why or why not?
45. How does a “true professional” act?
46. List three different areas of specialization.
47. Describe one advantage and one disadvantage of creating a home-based office to sell travel?
48. List the five logical steps described in developing a specialization (the answer is in your text).