Chapter Seven:  Cruising

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On-Board Celebrities
 

On-Board Celebrities?....

Since all-you-can-eat buffets are no longer lure enough, cruise operators have upped the ante—and cost—by adding “star” wattage. Last year saw the launch of the Mayercraft Carrier, in which well-heeled John Mayer fans sunned themselves, sipped fruity drinks and mingled with their favorite musician. But the stars aren’t relegated to soft-rock idols of dubious talent. Graying boomers who’ve lost the zest for adventure can board the Simple Man Cruise. The sailing concert includes performances by over-the-hill strummers .38 Special, the Marshall Tucker Band and the longhaired remnants of Lynyrd Skynyrd.

 

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On deck: bigger ships, more Caribbean trips

By Janet K. Keeler, Times Food & Travel Editor
Published Thursday, October 9, 2008 11:13 AM


What are the trends in cruising destinations?

The Caribbean is making a rebound for a couple of reasons. After a few, economically prosperous years in which the demand was for cruising to exotic places (Europe, Asia, South America), a lot of travelers want to avoid long and expensive air tickets and trips. And cruise lines are once again embracing the home port concept — bringing ships closer to coastal cities so people don't even have to fly — and then cruising to the Bahamas and Caribbean. It's a relatively hassle-free way to go on a rather exotic trip.

How is the economy affecting the industry? And will that affect prices?

The economy is just now starting to affect cruise travel. Celebrity recently announced it would pull its ship out of Australia/New Zealand early; we're told that reluctance of long-haul travelers to ante up for ever more expensive flights has really hurt business there. And we're seeing some unbelievable deals; last week on Cruise Critic we featured a news story on an NCL ship, cruising three-nighters out of Miami, that was selling from $75. That's $25 a day! Mind you, not a fancy ship, not a fancy cabin category, but still. And holiday cruises, which used to get booked up way in advance, are frequently on sale. I haven't seen that before.

Are Florida cruisers a different market than the rest of the country?

Yes. Cruise ships have been around Florida for decades and so aren't as exotic or otherworldly as they are to travelers from different markets. It's more casual for Floridians to take a cruise. They have more choice and definitely more home-porting options. They do it more often and are definitely more likely to take advantage of last-minute opportunities.

What's the future for new ships?

They are getting bigger: Celebrity's Celebrity Solstice, debuting in November (sailing from Fort Lauderdale), is 40 percent larger than its current biggest ships.

Oasis of the Seas, a Royal Caribbean ship that's under construction in Finland, is also 40 percent bigger than its nearest fleet rival (Freedom of the Seas). The interesting thing there is that Freedom is currently the largest ship afloat. When Oasis launches . . . wow! It'll be the largest by a significant margin. It's going to be the ship of the decade, no doubt.

Even upscale ships are getting bigger. Seabourn and Oceania are both building new ships that are bigger than those already in the fleet.

How is the cruise industry attracting young adults, say between 25 and 35?

It's attracting young adults by offering more recreational options onboard (such as surf parks, rock-climbing walls, bowling alleys, ice skating) and onshore. And it's also appealing to younger travelers by focusing on the fact that you can visit a handful of destinations without packing and unpacking. For this traveler, it's a convenient way to sample a whole bunch of places — and then decide where you want to revisit.

How are cruise lines responding to increased environmental concerns?

I was really impressed with the commitment of Celebrity/Royal Caribbean, to investing in innovative ways to be more environmental efficient. They worked with a manufacturer to develop a new type of light bulb that would make a big difference in terms of conserving energy on a cruise ship; commercial companies can't even buy it yet on the marketplace because it's all so new.

Ironically, though we cover eco-oriented approaches to cruising, we do it because we believe in it. Passengers aren't really concerned with it at this point. In terms of actually buying a ticket on a cruise line that does practice efficiency rather than one that does not — there's no big difference.

What is your favorite cruise line and why?

I don't have one almighty favorite but I do have "bests" depending on how I'm cruising. With my parents, Princess is a great choice; there's plenty that appeals to them with enough to also be fun for those of us a bit younger (from the Movies under the Stars to the Sanctuary outdoor area and a great spa). If I'm traveling with friends with kids, I like Royal Caribbean and Carnival; there's plenty for them to do. Oceania, which I've cruised on with my husband and also on my own, offers the best value-for-money proposition: Food and service are superb, ships are mid-sized and intimate, and cost is reasonable . . . not quite luxury but definitely not mass market.

 

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Reading Assignment:

Read Chapter Seven.

 

Discussion Questions:

Use the article (above) and your text to answer the following questions.  Complete the discussion questions by typing the answers on your chapter seven word document to be e-mailed to the instructor.

    1.  How has the current economic situation affected the cruise industry?  How have the cruise lines accommodated shifting demographics?

  1. What would you tell a customer that shows no interest in sailing with 3000 other people?
  2. What would you tell a client that isn't interested in cruising because "the ports are boring"?
  3. According to your text, what is the difference between traditional and non-traditional cruises?
  4. In general, what specific things influence the cost of a cruise?
  5. What is a passenger “space ratio”?  Compare the following cruise ship “stats” (see chart below)...and determine which ship offers the largest “space ratio” to its passengers.
  6. What does the Freedom of the Seas offer children?  http://www.americanchronicle.com/articles/viewArticle.asp?articleID=36674

     

     

Ship

Built

Length

Pax

Crew

Tonage

Beam

Speed

Registry

 

Carnival Conquest

2002

952'

2974

1150

110,000

116'

21

Panama

Carnival Destiny

1996

893'

2642

1050

101,353

116'

21

Bahamas

 

 

 

 

http://www.gofox.com/cruises/shipstats.php?line=Carnival

 

 

 

 

Activity I:

Becoming familiar with NCL.

Go to NCL's official site and find the answer to the following questions:

http://www.ncl.com

  1. Which NCL ship sails to the Hawaiian Islands  in the month of January 2010?

  2. What day of the week does the ship depart?

  3. From what city does this ship leave/arrive?

  4. When is the last Hawaii sailing for 2010?

  5. Does this cruise line visit South America?

 

Activity II:  Go to the following sites and answer the following questions:  

What is a cruise consolidator?

http://www.rudymaxa.com/article.php?ArticleID=160

 

  1. According to the article, who IS the number one cruise consolidator?
  2. Should a traveler book a cruise online or through a travel agent?
  3. What does a cruise consolidator do?

 

Open your own Cruise Holiday franchise?

http://www.franchisegator.com/cgi-bin/profile.php?key=30&f_type=15

  1. How does this work?
  2. Can anyone qualify for this franchise?
  3. What is the basic start-up cost?

Why would the world's largest cruise ship make environmentalists happy?  Read the following article and discuss why the large ship is making people happy.

http://pressherald.mainetoday.com/story.php?id=135669&ac=PHnws

 

 

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Web Site Evaluation:

All of the following sites are important!  Look at all of them before you choose which one to evaluate.  Go to the following websites and evaluate one of them using the website evaluation template:

 

Cruise Opinion- Tons of ratings and unedited reviews of cruises from the general public:

www.cruiseopinion.com

The latest cruise ship news:

www.cruise-news.com

 

 

The Small Ship Experience:

 

Cruise West:  Alaska’s Inside Passage- Up Close and Personal

http://www.cruisewest.com/about/index.aspx

Abercrombie and Kent: Cruise the Loire Valley, France on a barge cruise

http://www.abercrombiekent.com/index.cfm?navid=3.3.2

Windstar Lines:  Cruise on a real sailing vessel

http://www.windstarcruises.com/indexcontent.asp

Windjammer:  Let your hair down.  Bring only your swimsuit.  Get ready to take part in the navigation.

http://www.windjammer.com/

How is the small ship experience different than they large ship experience?

http://www.cruisemates.com/articles/feature/SmallShipJG.cfm

 

 

The Big Ship Experience:

 

Cunard Lines:  The brand new QM2 is the largest sailing vessel in the world….Luxury all the way.

http://abcnews.go.com/sections/WNT/Travel/queen_mary_2_040111-1.html

Tour a luxury trans-atlantic ocean liner:

http://www.cunard.com/tourQM2/default.asp?Active=onboard&sub=360

 

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