Chapter Eleven:  Specialized Sales


 
The Everything-Cation
 

The Everything-Cation...

When did a gaggle of guys going on a road trip become the mancation?

Why must a simple bachelorette party be a girlcation?

Ingenious travel planners are going ga-ga for re-branding, devising fake trends and arbitrary distinctions for run-of-the-mill trips. Seeing the theater or the opera? That’s a culturecation. Like to quilt or scrapbook? You should go on a craftcation. Staying home is the staycation.

 

What’s next, going to visit your family for Christmas is an oblication?

 

 

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Reading Assignment:

Read Chapter Eleven.

 

Discussion Questions:

Answer the following questions by typing them on your chapter eleven word document to be e-mailed to the instructor. Use the article (above) and your text to answer the following questions:

 

  1. Why is having a “niche” so important?
  2. Why has there been so much growth in niche travel segments online?  Explain.
  3. What is your “niche”?  In a paragraph, explain what your niche (will or would) be and discuss it.
  4. Discuss two things to remember when dealing with the following travelers:

      Seniors

      Disabled

      Families

  1. What would be unique about selling to groups?
  2. What is incentive travel?
  3. List five groups (other than mentioned in the text) that would be considered “special travelers”.

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Activities:

               

Activity I: 

Complete worksheet 11-2 in your student workbook.  Make sure you type your answers on your chapter eleven word document to be e-mailed to your instructor.

 

Activity II:  (Optional)

Complete worksheet 11-3 in your student workbook.  Make sure you type your answers on your chapter eleven word document to be e-mailed to your instructor.

 

Activity III:

Read the articles entitled, Niche Markets Worth Exploring and Thinking About Niche Markets?  Just Do It!  After you read them, write a two page paper with your own comments about the necessity and importance of developing a niche or specialty in the travel industry.  This paper should be submitted on a separate document entitled, "Niche Article Paper".

 

Web Site Evaluation:

Go to the following websites and evaluate one of them using the website evaluation template:

 

Special Interest Travel Listings:

Go here and look at all the different niche areas!

http://www.infohub.com/TRAVEL/SIT/sit_pages/sit_all.html

 

Special Interest Travel- All the latest trends…

http://www.traveldailynews.com/cat.asp?category_id=26

 

Special Interest Travel- All the latest news…

http://travelworldnews.com/newsoffers/specialinterestnews.shtml

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