Chapter Four:  Narration and Motorcoach Procedures

"SHARP"ENING Your Presentation, by Bert Decker

 

We’ve talked about SHARPs before – an acronym that we teach at Decker Communications to get our listeners involved, and keep our message memorable.....

Stories,

Humor,

Analogies,

References and

Pictures/Visuals..

are anchors for the details, facts and figures of our presentation – they make our message relevant, entertaining, and memorable to our audience.

 

After conducting a Communicating for Leadership Program in Austin last weekend, I had the privilege to attend a presentation by the organization’s top executive. I was blown away by his use and variety of SHARPs, and the impact he had on the audience as a result. Here were the highlights and their benefits to the presentation:

 

1. iPod Prop.

He effectively "french toasted" his speech (ala Kramer vs. Kramer - beginning and ending with a similar scene) with a great visual by walking onto and off the stage listening to his iPod.

• Contemporary and highly identifiable prop immediately engaged the audience.

• Set the tone for the entire presentation, using it to tie all of his key points together.

2. Live Guest Interview. How ‘bout that? He actually had someone else come up and present with him. Building on the theme of iPod and iTunes, he called upon an “expert” in the field of music to talk about the rules and systems of music, and then applied them to his organization.

• A change in the physical dynamics (an additional person on stage) created energy, excitement and anticipation.

• The conversational, casual tone of two individuals talking with one another disarmed the audience and increased their openness to the speaker’s point of view.

3. Music Demo. To my surprise, the music guy was just as skillful at using SHARPs. He brought two additional people to the stage to demonstrate what he was talking about. Together they played various instruments to show how music can either result in exquisite harmony or cacophonous dissonance when played with or without the "rules."

• The physical dynamics changed again, building even more energy.
• The music provided an excellent example that underscored the key point.

4. Stories. He used personal and significant stories to support his point of view. Great presenters are great storytellers, and this was no exception.

• Added humor and humanization to the speaker, and made him more identifiable to the audience.

Start thinking in SHARPS to create an impact on your audience. Plan them into your content and preparation in advance. Those are the things that will be remembered!

 

Bert Decker is a national communications expert, best selling author and entrepreneur, founding the 100 person communications training company Decker Communications, Inc. He has been featured in the NY Times, Business Week, 20/20, as well as being the communications commentator for the NBC TODAY Show for the Presidential Debates.

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Reading Assignment:

Read Chapter Four

 

Discussion Questions:

Answer the following questions by typing them on your word document for this chapter and then e-mail your work to the instructor.

 

    1.  Are you a good public speaker?  Take the quiz!  http://www.fripp.com/cgi-bin/alltest/alltest.cgi

    2.  What were the results of your quiz?  Do you think you're ready to take a group on a tour?

    3.  Why is it important to keep things positive?

    4.  How can a good tour guide "connect" with the tour group members?

 

Book Activities:

1.  Complete the "Chapter Check" (for this chapter) by typing the questions (and your answer) on your document for this chapter to be e-mailed to the instructor.

2.  Complete the "Term Challenge" by typing the terms and the corresponding definitions on your word document for this chapter.